Product direction from someone who actually uses it.
Sarah Uslan is a celebrity makeup artist and beauty founder. She helps brands make products people keep using.
Sarah Uslan
Sarah has spent 25 years as a makeup artist, working with Bobbi Brown, Michelle Monaghan and [more names]. She knows how products behave on real skin, under real lighting, over a full day.
She also founded Lula, a botanical skincare line she took from formula to shelf: suppliers, margins, packaging and launch. So she understands both sides of a product: what it needs to do on skin, and what it takes to get it made.
Brands test products in labs and focus groups. I test them on real faces, under set lighting, for full days. I know what holds up after four hours, and what people stop using.
Three ways to work together
The Edit
Send me your line or a product in development. I'll review formula, texture, shade, packaging and positioning, and tell you what works, what doesn't and what I'd change.
Create
I co-develop a product or line with your team: the brief, texture, shade strategy, naming and the point of view for launch.
Co-sign
For products that earn it: my name on the product, through an approval mark, a collaboration or a capsule line.
One product at a time.
A regular series where I break down a product the way a makeup artist sees it.
“Everyone talks about coverage. I care what it looks like four hours later.”
Working on a product?
Tell me what you're making and where you're stuck. I'll let you know if I can help.
hello@sarahuslan.com